Oppo is reorganizing its smartphone division, reportedly ending OnePlus sales and operations in the United States and Europe this week, according to a Bloomberg report cited by BetaNews.
The report also says OnePlus plans to shut down business in China and India by 2027, marking the end of the brand it launched in 2013 with competitively priced Android flagships. Additionally, Realme, another brand owned by Oppo, will exit the Chinese market.
This restructuring is linked to ongoing challenges due to the global memory shortage, which has led to increased component costs in the smartphone industry.
Oppo plans to shut down OnePlus and Realme
Bloomberg reports that OnePlus plans to cease operations in the US and Europe within a few days, according to a person familiar with the matter who requested anonymity due to the private nature of the plan. The move is part of a broader restructuring at parent company Oppo, officially known as Guangdong Oppo Mobile Telecommunications Corporation Ltd.
BetaNews says that no new OnePlus devices will be released in the US or European markets following the company’s exit. The timeline for the broader shutdown in China and India has not been publicly confirmed by Oppo, and Bloomberg suggests more details are likely to be announced in the coming weeks and months.
The restructuring also impacts Realme. Bloomberg reports that Realme will soon exit the Chinese market and shift the focus of its device sales to Nordic countries. Oppo will now prioritize its core market presence in Central Europe.
This three-brand restructuring will significantly reduce Oppo’s global footprint. Before the changes, OnePlus, Realme, and Oppo sold products in overlapping segments, with OnePlus targeting display enthusiasts, Realme focused on entry-level and mid-range devices, and Oppo serving mainstream consumers.
Consequences of memory shortage and what OnePlus owners should do
Oppo is the latest smartphone maker to publicly cite memory shortage as a factor in a major business decision. Prices for DRAM and NAND memory chips are set to rise through 2025 and 2026, squeezing margins on lower-priced Android devices, where component costs account for a larger portion of the retail price. BetaNews notes that the immediate impact of the shortage is being felt first in the US and European OnePlus markets.
Oppo has not released a detailed statement outlining the full timeline, affected product lines, or how existing device warranties and software support will be handled in the markets where OnePlus is exiting.
For users currently using OnePlus devices in the US or Europe, based on the information available so far, it is advisable to take some practical steps until the transition begins:
- Check the warranty status of each device and note the date of purchase and retailer, as warranty claim procedures may change if regional operations are discontinued.
- Save copies of the driver files, unlock tools, and firmware images related to your specific model, as download servers associated with regional stores may be affected by the reorganization.
- If support services are consolidated or transferred to the Oppo infrastructure, back up your device data both locally and on a cloud service linked to your OnePlus account.
- Avoid making large accessory purchases for unreleased OnePlus devices in these regions, as no new products are expected to launch there.
- Keep an eye on official announcements from Oppo for updates on ongoing software and security support for existing OnePlus phones in the affected regions.
Oppo has not confirmed whether existing OnePlus devices in the US and Europe will continue to receive Android updates and security patches as scheduled or the support period will be reduced as part of the restructuring.
Unanswered questions about Oppo’s restructuring and OnePlus’s future
Bloomberg sources say evacuations from the US and Europe could begin as early as this week. While reports indicate that OnePlus may be shutting down in China and India by 2027, Oppo has not officially confirmed this, and no formal statement has been released regarding the order of the market exit, employee implications, or the future of the OnePlus brand after the restructuring.
Similarly, reports based on information from Bloomberg indicate that Realme is leaving the Chinese market and refocusing on the Nordic region, but Oppo has not officially announced these plans. More details are expected in the coming weeks as Oppo continues to formalize its restructuring.
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